World Psoriasis Day 2014 - We leave our prejudices at the door!

  • On the eve of World Psoriasis Day, European dermatologists[1] are organising a swimming relay to fight the still very present prejudices about psoriasis. One of the most persistent prejudices is that it is contagious, which doubles the suffering of people with psoriasis!
  • The dermatologists and #teampsoriasis are launching a campaign to convince us to leave our prejudices at the door.
  • 2014 is an historic year for people with psoriasis: in May the WHO officially recognized psoriasis as a chronic, painful and non-contagious disease.
  • Psoriasis affects 300 000 Belgians and nearly 20 million Europeans, often youngsters and adults, between 15 and 40 years old.
  • Find accurate information about psoriasis on the website of European dermatologists: www.eadv.org. Do not hesitate to share with others: accurate information on psoriasis needs to be contagious!

Today, famous Belgians, politicians, dermatologists and patients associations (from Belgium, France, Slovenia, Hungary and Poland) have come together as #teampsoriasis at Ixelles swimming pool to swim in support of people with psoriasis. The goal is to organise a swimming relay to convince us to leave our prejudices at the door. Famous Belgians – Sophie Nollevaux, Virginie Claes, Mademoiselle Luna, Ben Heine, Thomas Gunzig – start the swimming relay at 3 pm. There is a record to break: last year the Hungarians were the first Europeans to swim for this good cause.

A race by #teampsoriasis to beat the stigmas

The campaign poster sends a clear message: many people with psoriasis are still reluctant to take the plunge at pools for fear of others’ reactions. Psoriasis is a non-contagious skin disease. When facing psoriasis plaques it’s needless to keep a distance.

"It needs to be said that dermatologists recommend that patients with psoriasis practice a gentle sport. Although not widely known, psoriasis is a systemic disease that exposes patients to a higher risk of heart disease, strokes, diabetes and obesity. An ideal sport is thus swimming. Swimming a few lengths in a pool has a positive effect on the treatment of the disease and counters both stress and anxiety, which often reinforce the appearance of psoriasis plaques," clarifies Professor Lajos Kemeny of the Dermatology and Allergology Department at the University of Szeged in Hungary.

People think psoriasis is contagious because of its plaques. Some patients change their lifestyle and isolate themselves out of shame. Studies show that people with psoriasis are more likely to suffer from depression or anxiety than the general population. For those patients, it is inconceivable that they would practice a sport in bare skin.

"We have noticed that in some European countries patients even have to undergo a medical examination before being allowed into a swimming pool. That is an abomination because psoriasis is an inflammatory and systemic disease, so it is – by definition – not contagious! In these countries there is a clear lack of knowledge about psoriasis. We absolutely have to spread accurate medical information in order to inform the general public and even the patients," explains Professor Myrto Trakatelli, dermatologist at the CHU Saint Pierre.

Accurate information on psoriasis needs to be contagious

The swimming relay organised by the dermatologists is a first and remarkable step towards a better understanding of the disease. “But the efforts should not stop there. So do not hesitate to join #teampsoriasis by visiting www.eadv.org or our Facebook page/EADV.org or by following us on Twitter @EADVderm. Do not hesitate to share with others: accurate information on psoriasis needs to be contagious!adds Professor Myrto Trakatelli.

[1] EADV: European Academy of Dermatology and Venereology

Highlights-from-preliminary-results-of-IFPA-online-global-survey-Building-a-better-world-for-people-with-psoriasis.pdf

PDF - 815 Kb

Official-World-Psoriasis-Day-2014-press-release-UNDER-EMBARGO.pdf

PDF - 771 Kb

PR---Swimming-for-Psoriasis-ENG.doc

DOC - 353 Kb

Pre_sentation-Testimonials---EADV-ENG.pptx

PPTX - 13 Mb

WHO-resolution-24-MAY-2014.pdf

PDF - 135 Kb

Héloïse Richard

Pride/TBWA

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About Eadv

Founded in 1987, the European Academy of Dermatology and Venereology (EADV) is the largest professional association of Dermatovenereologists in Europe.

The society organises congresses throughout Europe twice a year but also pursues the following aims:

• Improving the quality of patient care,

• Continuing medical education (CME) for all Dermato-Venereologists in Europe

• Advocating on behalf of the specialty and patients

The concept of membership (over 4000 individual members) has been widened to include all areas of Europe and elsewhere, and to develop alliances and affiliations with other organisations.

The association has its headquarters in Lugano (Switzerland) and an office in Brussels (Belgium).